Foo and Foo — Visual Identity

Foo and Foo is an art-focused streetwear brand by Elizabeth Hilfiger. A modular logo and icon system was developed to facilitate the brand's playfulness and collaborative approach. The branding was extended to packaging, apparel applications, style guide, and brand book.

Created with FAM

FOO AND FOO LOGOFOO AND FOO LOGO
FOOANDFOO_BRANDING_08FOOANDFOO_BRANDING_08
FOOANDFOO_BRAND_BIBLE_ANIMATION3FOOANDFOO_BRAND_BIBLE_ANIMATION3
fooandfoo_idenity_02fooandfoo_idenity_02

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